Cash For Your Warhol is an art project created by Geoff Hargadon, created in the midst of the most recent financial crisis. In 2011 it was featured by Societe Perrier at Pulse Miami, and highlighted on opening night at Moniker Art Fair in London. The work has since been developed in various media, including Coroplast, plaques, screenprints, stickers, audio, billboards, and photography. CFYW has been collected widely by collectors and institutions such as the Andy Warhol Museum, MIT List Visual Arts Center, and Cornell Fine Arts Museum at Rollins College.
1x: Tell us a little bit about the concept for this series.
Cash For Your Warhol: All these signs were screenprinted on Coroplast (white, red, orange, and blue). We hadn’t used anything in the past other than white and yellow, but thought we would mix it up. In addition, we printed each sign slightly differently, mixing placement, layers, and ink colors. It’s a new direction for us and we like the way everything came out.
1x: When was this series created and how long did it take to complete?
Cash For Your Warhol: We made this in March of 2016. We spent most of a day printing them, but it is really a continuation of an ongoing project that began in 2009.
1x: Anything immediate you would like us to highlight about this series?
Cash For Your Warhol: Each one is meant to be different from the rest. Although it is an edition of 41 in the sense that we used the same screen to produce them, there is a certain uniqueness to each print. Further, we embrace the imperfections from the process; too often art feels too precious, so it would be odd to feel that way about an object that is meant to live on a telephone pole.
1x: What do you feel is unique about this series compared with some of your other work?
Cash For Your Warhol: The ink combinations, the coroplast colors, the register and the new tag line “We’re doggone serious!”.
1x: What is it about this series that you think will resonate with collectors?
Cash For Your Warhol: The edition size is somewhat larger than others we’ve done before with the signs. However, each sign is different from the rest, so it’s an opportunity for collectors of our work to have something that nobody else will have. It’s a good combination of uniqueness and affordability.
1x: Describe this series in one gut reaction word.
Cash For Your Warhol: Smiling.
![cash-for-your-warhol-doggone-serious-1xrun-parent-news-hero](https://news.1xrun.com/wp-content/uploads/2016/03/cash-for-your-warhol-doggone-serious-1xrun-parent-news-hero.jpg)
We’re Doggone Serious! by Cash For Your Warhol – Click To Purchase
1x: You recently opened up the Cash For Your Warhol storefront, how have things been going?
Cash For Your Warhol: The pop-up store ran in January and February, and it was so much better than what we had expected. We met so many people, had visits from numerous artists and had a few parties that went longer than expected. We even had a few people who saw our Western Union sign and tried to get us to wire money to another country, which suggested a genuine feel to it.
1x: What are the plans for the storefront going forward?
Cash For Your Warhol: None at this time. We liked the temporary nature of it, but don’t rule out doing something similar down the road.
1x: What else is on the horizon for Cash For Your Warhol?
Cash For Your Warhol: We are working on a beer can design for a local brewery. We like beer, so it’s a win-win situation. And we’re thinking about making tote bags from the vinyl billboards we did with Clear Channel – another branding parody, but tote bags seem to be a thing. Letterpress offers intriguing possibilities.
1x: Any artists new or old that have been inspiring you as of late?
Cash For Your Warhol: We’ve admired BLU’s reaction in Bologna to the so-called Banksy exhibit that opened there. It takes balls to go out and destroy huge works, admired by many, as a protest to the commercialization of street art. We’ve also been tracking Vhils’s visit to Hong Kong and the new work he’s presented there. We count ourselves among their large number of admirers.
1x: Where else can people find you?
Cash For Your Warhol: Website – Instagram @cfyw – Twitter @cash4yourwarhol
-1xRUN